MARTEK.BIZ

Martek Privacy Policy

Your Privacy is important. Last update: November 18, 2021
Effective as of 1 November 2021

About this Policy
Your personal data rights and controls
Personal data we collect about you
Our purpose for using your personal data
Sharing your personal data
Data retention and deletion
Transfer to other countries
Keeping your personal data safe
Children
Changes to this Policy
How to contact us

1. About this Policy

This Policy describes how we process your personal data at Martek.
It applies to your use of:

all Martek services as a user. This includes use of these services under our free or paid options (each a "Service Option"); and
other Martek services which include a link to this Privacy Policy (e.g. Martek websites, Customer Support and the Community Site).

From now on, we'll collectively call these the "Martek Service".
From time to time, we may develop new or offer additional services. They'll also be subject to this Policy, unless stated otherwise when we introduce them.
This Policy is not...

the Martek Terms of Use. That's a separate document, outlining the legal contract between you and Martek for using the Martek Service. It also describes the rules of Martek and your user rights.
about your use of other Martek services which have their own dedicated privacy policy.

2. Your personal data rights and controls

Privacy laws, including the General Data Protection Regulation ("GDPR"), give rights to individuals over their personal data.
See your rights and their descriptions in this table.

	It's your right to...
Access	Be informed of the personal data we process about you and to request access to it
Rectification	Request that we amend or update your personal data where it's inaccurate or incomplete
Erasure	Request that we delete certain of your personal data
Restriction	Request that we temporarily or permanently stop processing all or some of your personal data
Object	Object to us processing your personal data at any time, on grounds relating to your particular situation Object to your personal data being processed for direct marketing purposes
Data portability	Request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party's service
Not be subject to automated decision-making	Not be subject to a decision based solely on automated decision making (decisions without human involvement), including profiling, where the decision would have a legal effect on you or produce a similarly significant effect

How to exercise your rights with Martek
Access: To request a copy of your personal data from Martek, visit your account Privacy Settings. There you can automatically download much of your personal data and find out how to request more information.
Rectification: You can edit your User Data under "Edit profile" in your account.
Erasure: To request erasure of your other personal data from Martek (e.g. your User Data, Usage Data and other data listed in Section 3 'Personal data we collect about you' below), please email us at contact@martek.biz.
Your other rights: You can contact Martek directly to exercise your rights at any time (see Section 11 'How to contact us').
In addition, here are more privacy resources and controls:

Privacy Center - more information about how Martek uses your personal data, your rights, and how to use those rights.
Privacy Settings - control the processing of certain personal data, including Tailored Ads.
Notification Settings - learn how to set which marketing communications you get from Martek.
Settings (Mobile application) - control certain aspects of the Martek Service.
Cookies Policy - information on how we use cookies and how to manage your cookie preferences. Cookies are files saved on your phone, tablet or computer when you visit a website.

3. Personal data we collect about you

These tables set out the categories of personal data we collect and use. You can also watch our video about Personal Data at Martek.

Collected when you sign up for the Martek Service or when you update your account
Category	Description
User Data	Personal data that we need to create your Martek account and enables you to use the Martek Service. The type of data collected depends on the type of Service Option you have, how you create your account, the country you are in, and if you use third party services to sign in. This may include your: profile name email address phone number date of birth gender street address country We receive some of this data from you e.g. from the sign up form or account page. We also collect some of this data from your device e.g. country. For more information about how we collect country, see “Your general (non-precise) location”.
Street Address Data	We may ask for your street address for the following reasons: to check eligibility for a Service Option to deliver physical goods or gifts requested by you In some cases, we may use a third party mapping application (such as Google Maps) to help you verify your address.
Collected through your use of the Martek Service
Category	Description
Usage Data	Personal data collected about you when you're accessing and/or using the Martek Service. There are a few types of information this includes, detailed in the following sections. Information about how you use Martek Examples include: Information about your Martek Service Option. Your actions with the Martek Service (including date and time), such as: search queries lists you create your library browsing history account settings interactions with other Martek users your use of third party services, devices and applications in connection with the Martek Service Inferences (i.e., our understanding) of your interests and preferences based on your usage of the Martek Service. Content you post to any part of the Martek Service, such as images, text, titles, communications, and other types of content. Your technical data Examples include: URL information Online identifiers such as cookie data and IP addresses Information about the devices you use such as: device IDs network connection type (e.g. wifi, 4G, LTE, Bluetooth) provider network and device performance browser type language information enabling digital rights management operating system Martek application version Information (such as the device name, device identifiers, brand and version) which enables us to discover and connect with third party devices and applications such as those listed below: devices on your wifi network (such as camera) which can connect to the Martek Service devices made available by your operating system when connecting via Bluetooth, plugin, and installation Martek partner applications to determine whether the application is installed on your device Your general (non-precise) location This may be understood from technical data (e.g. your IP address, language setting of your device, or payment currency). We need this to meet geographic requirements in our agreements with the owners of content on the Martek Service, and to deliver content and advertising that's relevant to you. Your device sensor data Motion-generated or orientation-generated mobile sensor data (e.g. accelerometer or gyroscope) if needed to provide features of the Martek Service that require this data.
Additional data you may choose to give us
Categories	Description
Voice Data	If voice features are available in your market and only where you've given permission, we collect voice data (audio clips of your voice). This makes it possible for us to provide and improve Martek's voice features.
Contests, Surveys, and Sweepstakes Data	When you complete any forms, respond to a survey or questionnaire, or take part in a contest or sweepstake, we collect the personal data you provide.
Collected from other ('third party') sources
Categories of third parties	Description
Authentication partners	If you register for or log into our services using another service, we'll receive your information from them to help create your account with us.
Third party applications, services and devices you connect to your Martek account	If you connect your Martek account to a third party application, service and/or devices, we may collect certain information from them to make the integration possible. These third party apps, services or devices may include: social media devices including: audio (e.g. speakers and headphones) smart watches televisions mobile phones and tablets automotive (e.g. cars) games consoles services or platforms such as voice assistants We'll ask your permission before we collect your information from certain third parties.
Technical service partners	We work with technical service partners that give us certain data, such as mapping IP addresses to non-precise location data (e.g., city, state). This makes it possible for Martek to provide the Martek Service, content, and features.
Advertising and marketing partners	We may get data about you from certain advertising or marketing partners. This may include: cookie id mobile device id email address inferences (i.e., our understanding) of your interests and preferences This allows us to deliver more relevant ads and marketing.

4. Our purpose for using your personal data

The table below sets out:

our purpose for processing your personal data
our legal justifications (each called a "legal basis") under data protection law, for each purpose
categories of personal data which we use for each purpose (see more about these categories in Section 3 'Personal data we collect about you')

Here is a general explanation of each "legal basis" to help you understand the table:

Performance of a Contract: When it's necessary for Martek (or a third party) to process your personal data to:
- comply with obligations under a contract with you, e.g. Martek's obligations under the Terms of Use to provide the Martek Service to you
- or verify information before a new contract with you begins.
Legitimate Interest: When Martek (or a third party) has an interest in using your personal data in a certain way, which is necessary and justified considering any possible risks to you and other Martek users. For example, using your Usage Data to improve the Martek Service for all users. Contact us if you want to understand a specific justification.
Consent: When Martek asks you to actively indicate your agreement to Martek's use of your personal data for a certain purpose(s).
Compliance with Legal Obligations: When Martek must process your personal data to comply with a law.

Purpose for processing your data	Legal basis that permits the purpose	Categories of personal data used for the purpose
To provide the personalized Martek Service.	Performance of a Contract Legitimate Interest Consent	User Data Usage Data Payment and Purchase Data Street Address Data Voice Data
To understand, diagnose, troubleshoot, and fix issues with the Martek Service.	Performance of a Contract Legitimate Interest	User Data Usage Data
To evaluate and develop new features, technologies, and improvements to the Martek Service.	Legitimate Interest Consent	User Data Usage Data Voice Data
For marketing, promotion, and advertising purposes.	Legitimate Interest Consent	User Data Usage Data Contests, Surveys and Sweepstakes Data
To comply with legal obligations and law enforcement requests.	Compliance with legal obligations Legitimate interest	User Data Usage Data Payment and Purchase Data Street Address Data Voice Data Contests, Surveys and Sweepstakes Data
To: fulfill contractual obligations with third parties, for example our agreements with owners of content on the Martek Service, and take appropriate action with reports of intellectual property infringement and inappropriate content.	Legitimate interest	User Data Usage Data Payment and Purchase Data
To establish, exercise, or defend legal claims.	Legitimate interest	User Data Usage Data Payment and Purchase Data Street Address Data Contests, Surveys and Sweepstakes Data
To conduct business planning, reporting, and forecasting.	Legitimate Interest	User Data Usage Data Payment and Purchase Data
To detect and prevent fraud, including fraudulent payments and fraudulent use of the Martek Service.	Performance of a Contract Compliance with legal obligations Legitimate Interest	User Data Usage Data Payment and Purchase Data Street Address Data
To conduct research, contests, surveys, and sweepstakes.	Performance of a Contract Legitimate Interest Consent	User Data Usage Data Contests, Surveys and Sweepstakes Data

5. Sharing your personal data

This section sets out the categories of recipients of the personal data collected or generated through your use of the Martek Service.

Publicly available information
The following personal data will always be publicly available on the Martek Service:

Your profile name
Your profile photo
Your public lists
Who you follow on the Martek Service
Who follows you on the Martek Service (you can remove followers)

Personal data you may choose to share
We will only share the following personal data with those outlined in the table below:

where sharing of particular personal data is needed for the use of a Martek Service feature, or a third party application, service or device, which you have chosen to use; or
if you otherwise grant us your permission to share the personal data, e.g. by selecting the appropriate setting in the Martek Service or by giving your consent

Categories of recipient	Reason for sharing
Third party applications, services and devices you connect to your Martek Account	To connect your Martek account, and/or allow you to use the Martek Service in connection with third party applications, services or devices. Examples of such third party applications, services and devices include: social media applications, speaker devices, televisions, automotive platforms, or voice assistants, which interact with the Martek Service. You can see and remove many third party connections under “Apps” in your account.
Support community	To enable you to use the Martek Support Community service. When you register for an account on the Martek Support Community, we'll ask you to create a specific profile name. This will be publicly displayed to anyone who uses the Martek Support Community. We'll also display any questions or comments you post.
Other Martek users	To share information about your use of the Martek Service with other Martek users, including your 'Martek Followers'.
Artists and record labels	To receive news or promotional offers directly from artists, record labels or other partners. You may choose to share personal data (for example, your email address) for this purpose. You'll always have the option to change your mind and withdraw your consent at any time.

Information we may share
See this table for details of who we share to and why.

Categories of recipient	Reason for sharing
Service providers	So they can provide their services to Martek. These service providers may include those we hire to: give customer support operate the technical infrastructure we need to provide the Martek Service assist in protecting and securing our systems and services help market Martek's (and our partners') products, services, events and promotions
Advertising partners	So our ad partners can help us deliver more relevant advertising to you on the Martek Service. For example, our ad partners help us facilitate tailored advertising: This is when we use third party information to tailor ads to be more relevant to you (also known as interest based advertising).
Marketing Partners	To promote Martek with our partners. We share some personal data with these partners where necessary to: enable you to participate in Martek promotions, including trials or other bundled offers to promote Martek in media and advertising published on other online services help us and our partners to measure the effectiveness of Martek promotions Examples of partners include: marketing or sponsorship partners websites and mobile apps who sell us advertising space on their services device, app and mobile partners who also offer Martek promotions Our partners may also combine the personal data we share with them with other data they collect about you (e.g. your use of their services). We and our partners may use this information to present you with offers, promotions, or other marketing activities that we believe will be relevant to you.
Other partner sharing	We may share personal data with partners to help us understand and improve the performance of our products and partnerships.
Academic researchers	For activities such as statistical analysis and academic study, but only in a pseudonymised format. Pseudonymised data is where your data is identified by a code rather than your name or other information that directly identifies you.
Other Martek group companies	Where we have offices, to carry out our daily business operations and so we can maintain and provide the Martek Service to you.
Law enforcement and other authorities	When we believe in good faith it's necessary for us to do so, for example: to comply with a legal obligation to respond to a valid legal process (such as a search warrant, court order, or subpoena) for our own or a third party's justifiable interest, relating to: national security law enforcement litigation (a court case) criminal investigation protecting someone's safety preventing death or imminent bodily harm.
Purchasers of our business	Where we sell or negotiate to sell our business to a buyer or possible buyer. In this situation, Martek will continue to ensure your personal data is kept confidential. We'll give you notice before your personal data is transferred to the buyer or a different privacy policy starts to apply.

6. Data retention and deletion

Retention
We keep your personal data only as long as necessary to provide you with the Martek Service and for Martek's legitimate and essential business purposes, such as:

maintaining the performance of the Martek Service
making data-driven business decisions about new features and offerings
complying with our legal obligations
resolving disputes

Delete your account
If you close or request that we close your account, we'll delete or anonymise your personal data so it no longer identifies you, unless we're required to keep something or we still need to use it for a legally justifiable reason.
Here are some examples of situations where we're legally allowed or required to keep some of your personal data:

if there's an unresolved issue relating to your account, such as an outstanding credit or unresolved claim or dispute
for our legal, tax, audit and accounting obligations
for our legitimate business interests such as fraud prevention or to maintain security.

To delete your account, please go to the User tab, open Settings, then press Delete the account and confirm the deletion of your account.

7. Transfer to other countries

When carrying out the activities described in this Policy, Martek shares your personal data internationally with Martek group companies, subcontractors and partners. They may process your data in countries whose data protection laws are applied where you live. For example, they may not give you the same rights over your data.
Whenever we transfer personal data internationally, we use tools to:

make sure the data transfer complies with applicable law
help to give your data the same level of protection

We do this using a variety of protections, as appropriate for each data transfer. For example, we use:

Standard Contractual Clauses (or an alternative legal tool) to require the third party to protect your data and to provide you rights and protections
technical protections, such as encryption and pseudonymisation
policies and processes to challenge disproportionate or unlawful government authority requests

You can exercise your rights under the Standard Contractual Clauses by contacting us or the third party who processes your personal data.

8. Keeping your personal data safe

We're committed to protecting our users' personal data. We implement appropriate technical and organisational measures to help protect the security of your personal data. However, be aware that no system is ever completely secure.
We have implemented various safeguards including pseudonymisation, encryption, access, and retention policies to guard against unauthorised access and unnecessary retention of personal data in our systems.
To protect your user account, we encourage you to:

use a strong password that is unique to your Martek account
never share your password with anyone
limit access to your computer and browser
log out once you have finished using the Martek Service on a shared device
read more detail on protecting your account

If other individuals have access to your Martek account (for example if you've given them permission to use your account on a shared device), then they can access personal data, controls and the Martek Service available in your account.
It's your responsibility to only provide individuals with permission to use your account where you're comfortable sharing this personal data with them. Anyone else's use of your Martek account may impact your personalised recommendations and be included in your data download.

9. Children

The Martek Service has a minimum "Age Limit" in each country. The Martek Service is not directed to children whose age:

is under the age of 13 years
or, makes it illegal to process their personal data
or, requires parental consent to process their personal data

We do not knowingly collect personal data from children under the applicable Age Limit. If you're under the Age Limit, please do not use the Martek Service, and do not provide any personal data to us.
If you're a parent of a child under the Age Limit and become aware that your child has provided personal data to Martek, please contact us.
If we learn that we've collected the personal data of a child under the applicable Age Limit, we'll take reasonable steps to delete the personal data. This may require us to delete the Martek account for that child.
When using a shared device on the main Martek Service, you should be cautious about playing or recommending any content to individuals under 18 years old which could be inappropriate for them.

10. Changes to this Policy

We may occasionally make changes to this Policy.
When we make material changes to this Policy, we'll provide you with prominent notice as appropriate under the circumstances. For example, we may display a prominent notice within the Martek Service or send you an email or device notification.

11. How to contact us

For any questions or concerns about this Policy, contact our Data Protection Officer any one of these ways:

Use our privacy contact form
Email: contact@martek.biz

Site Navigation